Kristina Monllos
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Technology
Slack shifts brand marketing efforts from ‘always on’ paid media to tentpole events like SXSW and Dreamforce
March 17, 2023 • 3 min read • By Kristina Monllos Ivy Liu Slack is retooling its brand marketing efforts this year…
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Technology
Amazon Prime, Paramount+, Slack and others ‘kicking it up a notch’ with experiential efforts for in-person SXSW
March 13, 2023 • 3 min read • By Kristina Monllos Ivy Liu Last March, South by Southwest returned in-person (and online)…
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Technology
Marketing Briefing: The outlook for Q2 is mixed, but marketers’ hopes grow for a better 2nd half
If you ask marketers and agency executives what the second quarter will look like, you’ll hear that it’s a bit…
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Technology
Brands like Rakuten, Squarespace, Best Buy turn to in-house teams to create flexible, quick Super Bowl campaigns
February 10, 2023 • 3 min read | By Kristina Monllos Ivy Liu As marketers continue to build out in-house agencies —…
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Technology
Marketing Briefing: Here are the top trends, issues marketers had to navigate throughout 2022
This year hasn’t been an easy one, especially the second half. Marketers navigated economic uncertainty as well as determine what…
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Technology
How Zola is boosting its OOH spending in New York for ‘engagement season’
December 8, 2022 | By Kristina Monllos Ivy Liu Zola wants to capture the attention of newly engaged — or…
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Technology
Marketing Briefing: Meta continues to scoop up Black Friday and Cyber Monday ad budgets but TikTok tests are happening
While Black Friday and Cyber Monday sales have been ongoing for some brands, the true BFCM madness commences this week…
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Technology
Orangetheory is focusing on marketing over brand-building to reinvigorate, grow membership
Early on in the pandemic, many fitness brands had to completely retool their offerings, moving classes online and finding ways…
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Technology
How a DTC orthotics brand is advertising to people ‘while they’re walking’ to get in front of them ‘when they feel foot pain’
Fulton, a direct-to-consumer orthotics brand, is aiming to educate younger consumers and boost brand awareness with ads on trash cans,…
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Technology
Marketing Briefing: With ‘belt-tightening across the board’ marketers eye TikTok influencers as they seek performance, efficiency
The ripple effects of inflation are nothing new. Throughout much of this past summer, the nervousness among marketers and ad…
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