Krystal Scanlon
-
Technology
TikTok pushes to attract SMBs and its latest advertising tool might just do the trick
In TikTok’s search to attract more SMBs, it’s turning to automation. That journey started off with automating how ads are…
Read More » -
Technology
Two years post acquisition, and X’s relationship with advertisers has never been more complex
Exactly two years ago today (Oct. 28), billionaire Elon Musk started his first day as owner / CEO of then-Twitter.…
Read More » -
Technology
X is set to expand its NFL content partnership with new portal
By Krystal Scanlon • October 25, 2024 • The long-standing partnership between X and the NFL is about to expand…
Read More » -
Technology
X is on the hunt for more ad dollars at its latest client council meeting
By Krystal Scanlon • September 18, 2024 • Ivy Liu Looks like big advertisers aren’t slamming the door on X…
Read More » -
Technology
X files federal antitrust suit against GARM, WFA, CVS Health, Mars, Orsted, Unilever
By Krystal Scanlon • August 6, 2024 • Ivy Liu Elon Musk, the controversial owner of ad-funded platform X, has…
Read More » -
Technology
How Snapchat, Meta, Pinterest and Google are eyeing up TikTok ad dollars
By Krystal Scanlon • May 24, 2024 • Ivy Liu While TikTok’s uncertainty in the U.S. continues, its platform competitors…
Read More » -
Technology
TikTok moves toward ‘performance automation vision’ with latest machine learning ad tools
By Krystal Scanlon • May 22, 2024 • Ivy Liu TikTok’s latest machine learning ad solutions are proof that the…
Read More » -
Technology
Todo lo que necesitas saber sobre Reddit tras la salida a bolsa de la plataforma
Reddit finalmente salió a bolsa el miércoles y logró su tan esperada oferta pública inicial, pero su juego publicitario no…
Read More » -
Technology
Cómo Taylor Swift abrillantó los planes de los anunciantes en el Super Bowl
This story is part of Digiday’s annual coverage of the Super Bowl. More from the series → Es hora de…
Read More »