Krystal Scanlon
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Technology
Ad veteran Peter Naylor joins Kochava board, and sees opportunity in market flux
Nearly a year after he left Netflix, ad industry veteran Peter Naylor is back as a board member at ad…
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Technology
Advertisers may be pulling back – just not from Amazon
By Krystal Scanlon • May 2, 2025 • Ivy Liu Some companies just don’t lose – even when the market…
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Technology
The cost of tariffs visualized: What 5 charts say about the future of ad spend
By Krystal Scanlon • April 11, 2025 • Ivy Liu President Donald Trump’s tariffs are already warping the outlook for…
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Technology
Ad-free platform Substack isn’t ruling out ads after all
By Krystal Scanlon • March 31, 2025 • Ivy Liu Despite previously stating it’s an ad-free zone, Substack — like…
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Technology
Here’s what’s going on with TikTok as it reaches the half-way point of the 75-day extension to its U.S. ban
Today (Feb. 25) marks the half-way point of the 75-day extension TikTok was afforded by President Trump. While a lot’s…
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Technology
TikTok pushes to attract SMBs and its latest advertising tool might just do the trick
In TikTok’s search to attract more SMBs, it’s turning to automation. That journey started off with automating how ads are…
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Technology
Two years post acquisition, and X’s relationship with advertisers has never been more complex
Exactly two years ago today (Oct. 28), billionaire Elon Musk started his first day as owner / CEO of then-Twitter.…
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Technology
X is set to expand its NFL content partnership with new portal
By Krystal Scanlon • October 25, 2024 • The long-standing partnership between X and the NFL is about to expand…
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Technology
X is on the hunt for more ad dollars at its latest client council meeting
By Krystal Scanlon • September 18, 2024 • Ivy Liu Looks like big advertisers aren’t slamming the door on X…
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Technology
X files federal antitrust suit against GARM, WFA, CVS Health, Mars, Orsted, Unilever
By Krystal Scanlon • August 6, 2024 • Ivy Liu Elon Musk, the controversial owner of ad-funded platform X, has…
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