Marty Swant
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Technology
Amazon, Google and verification vendors among ad tech cohort under fire from U.S. senators over child safety shortcomings
Adalytics has been a thorn in the side of major ad platforms that have characterized its research as flawed, but…
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Technology
Ad tech hopes open-source AI like DeepSeek will level the playing field with walled garden rivals
By Marty Swant • February 4, 2025 • Ivy Liu The open web has spent years competing for crumbs against…
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Technology
AI in 2025: Five trends for marketing, media, enterprise and e-commerce
This article is part of a series exploring trends in marketing, media and media buying for 2025. More from the…
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Technology
Reddit debuts new tools for tracking trends and advertising AMAs
By Marty Swant • January 7, 2025 • Keep up to date with Digiday’s annual coverage of the Consumer Electronics…
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Technology
How AI could shape content and ads in 2025
By Marty Swant • January 2, 2025 • Tech giants and startups alike have spent the past year building new…
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Technology
Data licensing lawsuit adds a legal wrinkle to Omnicom’s planned acquisition of IPG
By Marty Swant • December 13, 2024 • Ivy Liu There’s been a lot of speculation about Acxiom’s potential role…
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Technology
Omnicom and IPG Merger could lead to bigger AI investments — and maybe rewards
By Marty Swant • December 10, 2024 • Ivy Liu Omnicom’s plan to acquire Interpublic Group is a long way…
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Technology
AI Briefing: Amazon’s new Nova models boost AI model efficiency, accuracy and variety across AWS
By Marty Swant • December 6, 2024 • Ivy Liu One of the most buzzy bets in Las Vegas this…
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Technology
Google uses search remedies trial to subpoena OpenAI, Perplexity and Microsoft over their generative AI efforts
By Marty Swant • November 27, 2024 • Ivy Liu For the remedies phase in the Google search antitrust trial,…
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Technology
DOJ and Google make closing arguments in landmark adtech antitrust trial
By Marty Swant • November 26, 2024 • Ivy Liu After weeks of intense testimony and mountains of evidence, the…
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