Marty Swant
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Technology
AI is scaling in advertising – outcome-based pay isn’t
By Marty Swant and Sam Bradley • May 16, 2025 • AI is speeding up everything in advertising — except how…
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Technology
Q&A: Uber Ads hits $1.5 billion run rate as it hires first head of measurement
By Marty Swant • May 8, 2025 • Uber’s ads business now has an annual run rate of $1.5 billion…
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Technology
What if Google isn’t forever? Marketers grapple with a platform in flux
There’s a quiet vibe shift rippling through marketing circles as the industry comes to terms with the epistemic hangover of…
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Technology
Why big advertisers are buying Brave’s search ads — despite its small size
By Marty Swant • April 2, 2025 • Ivy Liu Being small and less data-dependent aren’t always selling points for…
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Technology
Reddit cofounder Alexis Ohanian teams with Kevin Rose to resurrect Digg
Digg, the once-dominant social news aggregator, is set to relaunch with a vision that seeks to recapture the spirit of…
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Technology
Why a Samsung-backed startup is testing AI search ads
Liner, a South Korean AI search engine, has been testing ads in the U.S. and Europe using a traditional cost-per-click…
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Technology
Amazon, Google and verification vendors among ad tech cohort under fire from U.S. senators over child safety shortcomings
Adalytics has been a thorn in the side of major ad platforms that have characterized its research as flawed, but…
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Technology
Ad tech hopes open-source AI like DeepSeek will level the playing field with walled garden rivals
By Marty Swant • February 4, 2025 • Ivy Liu The open web has spent years competing for crumbs against…
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Technology
AI in 2025: Five trends for marketing, media, enterprise and e-commerce
This article is part of a series exploring trends in marketing, media and media buying for 2025. More from the…
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Technology
Reddit debuts new tools for tracking trends and advertising AMAs
By Marty Swant • January 7, 2025 • Keep up to date with Digiday’s annual coverage of the Consumer Electronics…
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