Michael Burgi
-
Technology
One media agency gets vocal against principal media — and hopes others will too
By Michael Bürgi • November 7, 2024 • Ivy Liu Jared Belsky’s never been known to be shy, quiet and…
Read More » -
Technology
Media Buying Briefing: Overheard at the Media Buying Summit
This article is part of Digiday’s coverage of its Digiday Media Buying Summit. More from the series → The Fall…
Read More » -
Technology
Omnicom study IDs five levels of consumer-privacy concerns, and builds a playbook out of it
By Michael Bürgi • October 9, 2024 • Consumer attitudes toward data privacy may never actually be factored into national…
Read More » -
Technology
Omnicom Media Group helps to push for ad-auction clarity and standards with broad industry cooperation
By Michael Bürgi • October 7, 2024 • Ivy Liu With Advertising Week upon the marketing and media industries, Omnicom…
Read More » -
Technology
Magna nudges its 2024 media spend forecast upward
By Michael Bürgi • September 16, 2024 • Ivy Liu IPG’s Magna unit, whose market intelligence arm regularly forecasts media…
Read More » -
Technology
Media Buying Briefing: How Bob Kantor used his agency life to build a different holdco model at Dawn
By Michael Bürgi • September 9, 2024 • This Media Buying Briefing covers the latest in agency news and media…
Read More » -
Technology
WPP, Omnicom and even Dentsu have a good day at the office (thanks to Amazon and eBay)
By Michael Bürgi • September 5, 2024 • Ivy Liu Omnicom, Dentsu and WPP can all order takeout tonight —…
Read More » -
Technology
Attention metrics step forward in guidelines — as their value is questioned
By Michael Bürgi • September 4, 2024 • Ivy Liu Last week, Karen Nelson-Field, the founder of one of the…
Read More » -
Technology
Media Buying Briefing: Why indie agency Langrand tilts against consultancies, rather than fellow agencies, to help clients transform
By Michael Bürgi • September 2, 2024 • Ivy Liu This Media Buying Briefing covers the latest in agency news…
Read More » -
Technology
InfoSum and WPP’s Choreograph strike an umbrella clean-room data partnership
By Michael Bürgi • August 28, 2024 • They say there’s no such thing as coincidences, right? You can decide…
Read More »