Michael Burgi
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Technology
Is an altruistic holding company too good to believe? Know Co. begs to differ
By Michael Bürgi • November 22, 2024 • Ivy Liu It might be an oversimplification to say Canadians are just…
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Technology
Media Buying Briefing: A tale of two reports (on media agencies)
This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over…
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Technology
MediaSense buys R3 to strengthen its Asian and North American presence
By Michael Bürgi • November 12, 2024 • Ivy Liu MediaSense, the U.K.-based media advisory firm that consults on all…
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Technology
Media Buying Briefing: How generative AI is being applied in big and small settings
By Michael Bürgi • November 11, 2024 • Ivy Liu This Media Buying Briefing covers the latest in agency news…
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Technology
One media agency gets vocal against principal media — and hopes others will too
By Michael Bürgi • November 7, 2024 • Ivy Liu Jared Belsky’s never been known to be shy, quiet and…
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Technology
Media Buying Briefing: Overheard at the Media Buying Summit
This article is part of Digiday’s coverage of its Digiday Media Buying Summit. More from the series → The Fall…
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Technology
Omnicom study IDs five levels of consumer-privacy concerns, and builds a playbook out of it
By Michael Bürgi • October 9, 2024 • Consumer attitudes toward data privacy may never actually be factored into national…
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Technology
Omnicom Media Group helps to push for ad-auction clarity and standards with broad industry cooperation
By Michael Bürgi • October 7, 2024 • Ivy Liu With Advertising Week upon the marketing and media industries, Omnicom…
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Technology
Magna nudges its 2024 media spend forecast upward
By Michael Bürgi • September 16, 2024 • Ivy Liu IPG’s Magna unit, whose market intelligence arm regularly forecasts media…
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Technology
Media Buying Briefing: How Bob Kantor used his agency life to build a different holdco model at Dawn
By Michael Bürgi • September 9, 2024 • This Media Buying Briefing covers the latest in agency news and media…
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