Michael Burgi
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Technology
GroupM’s leadership reorg gets an assist from a McKinsey exec
By Michael Bürgi • January 22, 2025 • Ivy Liu Whether on a large scale or small — in this…
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Technology
Media Buying Briefing: Handicapping the 2025 national ad marketplace, from an investment POV
This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over…
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Technology
Omnicom Media Group and Roku partner on viewer search data, wrapping the holdco’s CES moves
By Michael Bürgi • January 9, 2025 • Keep up to date with Digiday’s annual coverage of the Consumer Electronics…
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Technology
Omnicom Media Group hits CES with a blitz of search-related partnerships, starting with Google
By Michael Bürgi • January 6, 2025 • Ivy Liu Keep up to date with Digiday’s annual coverage of the…
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Technology
Omnicom Media Group research finds a markedly different search marketplace, and new opportunities
By Michael Bürgi • January 3, 2025 • Ivy Liu Keep up to date with Digiday’s annual coverage of the…
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Technology
Why consolidation means a potential payday for non-holdco agencies that target the ‘forgotten middle’
By Michael Bürgi • December 30, 2024 • Ivy Liu Judging from the reaction to the news of Omnicom’s planned…
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Technology
Is an altruistic holding company too good to believe? Know Co. begs to differ
By Michael Bürgi • November 22, 2024 • Ivy Liu It might be an oversimplification to say Canadians are just…
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Technology
Media Buying Briefing: A tale of two reports (on media agencies)
This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over…
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Technology
MediaSense buys R3 to strengthen its Asian and North American presence
By Michael Bürgi • November 12, 2024 • Ivy Liu MediaSense, the U.K.-based media advisory firm that consults on all…
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Technology
Media Buying Briefing: How generative AI is being applied in big and small settings
By Michael Bürgi • November 11, 2024 • Ivy Liu This Media Buying Briefing covers the latest in agency news…
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