Michael Burgi
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Technology
Economic uncertainty bubbles up in conversations on first day of Possible
By Michael Bürgi • April 29, 2025 • Ivy Liu Digiday is at Possible giving you the latest industry news…
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Technology
Media Buying Briefing: How Brandtech Group is keeping up with the Joneses in generative AI
By Michael Bürgi • April 21, 2025 • Ivy Liu This Media Buying Briefing covers the latest in agency news…
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Technology
At Digiday’s Media Buying Summit, challenges with talent recruitment bubble to the surface
By Michael Bürgi and Antoinette Siu • March 14, 2025 • Ivy Liu This article is part of Digiday’s coverage…
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Technology
Coca-Cola quietly considers moving its North American media out of WPP
By Michael Bürgi • March 7, 2025 • Ivy Liu WPP, no stranger to financial strains as of late, is…
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Technology
Media Buying Briefing: WPP and Stagwell offer a tale of two outlooks
By Michael Bürgi • March 3, 2025 • Ivy Liu This Media Buying Briefing covers the latest in agency news…
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Technology
Media Buying Briefing: Crossmedia’s global goals are to localize where holdcos can’t
This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over…
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Technology
Publicis Sports creates dedicated women’s sports unit
By Michael Bürgi • February 11, 2025 • Ivy Liu We may have just finished football season with a blowout…
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Technology
Media Buying Briefing: Mile Marker forms out of the union of two shops with similar goals but different skill sets
By Michael Bürgi • February 3, 2025 • Ivy Liu This Media Buying Briefing covers the latest in agency news…
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Technology
GroupM’s leadership reorg gets an assist from a McKinsey exec
By Michael Bürgi • January 22, 2025 • Ivy Liu Whether on a large scale or small — in this…
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Technology
Media Buying Briefing: Handicapping the 2025 national ad marketplace, from an investment POV
This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over…
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