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Technology
Media Buying Briefing: With Aquila testing its wings, media agencies pay close attention to their clients’ work
By Michael Bürgi • September 22, 2025 • Ivy Liu This Media Buying Briefing covers the latest in agency news…
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Technology
Media Buying Briefing: fullthrottle.ai offers an easy button for smaller agencies and brands
By Michael Bürgi • September 15, 2025 • Ivy Liu This Media Buying Briefing covers the latest in agency news…
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Technology
Media Buying Briefing: How Publicis is winning and keeping clients, even as competitors cry foul
This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over…
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Technology
Media Buying Briefing: What’s going to happen with Dentsu outside of Japan?
This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over…
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Technology
Media Buying Briefing: When EQ is just as important as IQ in helping clients grow
By Michael Bürgi • August 25, 2025 • Ivy Liu This Media Buying Briefing covers the latest in agency news…
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Technology
Two agencies merge with PE help to grab a larger share of a maturing marketplace
By Michael Bürgi • August 19, 2025 • Consolidation among media agencies large and small has been widely expected since…
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Technology
Media Buying Briefing: AI’s impact on agency compensation is about to get bigger
By Michael Bürgi • August 11, 2025 • Ivy Liu This Media Buying Briefing covers the latest in agency news…
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Technology
Media Buying Briefing: For a small independent, Butler/Till is innovating on a number of levels
By Michael Bürgi • August 4, 2025 • This Media Buying Briefing covers the latest in agency news and media…
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Technology
Nielsen’s RealEyes partnership offers an outcomes measurement solution
By Michael Bürgi • August 1, 2025 • Ivy Liu Give Nielsen some credit — although its Big Data Plus…
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Technology
Media Buying Briefing: The upfront is still not done — why and who’s benefiting from it
By Michael Bürgi • July 28, 2025 • Ivy Liu This Media Buying Briefing covers the latest in agency news…
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