Michael Burgi
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Technology
Media Buying Briefing: The upfront season! Can’t live with ’em, can’t so easily change ’em
By Michael Bürgi • April 8, 2024 • 6 min read • Ivy Liu This Media Buying Briefing covers the latest in…
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Technology
Why several U.S. ad forecasts predict a better 2024, and not just because of political spending
By Michael Bürgi • March 28, 2024 • 4 min read • Ivy Liu Three major ad forecasters are predicting improved U.S.…
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Technology
National Cinemedia to offer guarantees on business outcomes this upfront
By Michael Bürgi • March 13, 2024 • 4 min read • Ivy Liu The drums of the $20 billion-plus video upfront…
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Technology
Overheard at DMBS Spring 2024: problems and solutions to retain talent
By Michael Bürgi • March 8, 2024 • 5 min read • Ivy Liu This article is part of Digiday’s coverage of…
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Technology
IPG places ‘first-to-market’ bets with Adobe on latest generative AI tools
By Michael Bürgi • March 1, 2024 • 4 min read • Ivy Liu Agency holding company IPG has chosen to throw…
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Technology
Meet the People breaks out a standalone media agency, Swell Media
By Michael Bürgi • February 14, 2024 • 3 min read • Ivy Liu Meet the People, a collective of agencies across…
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Technology
Media Buying Briefing: What holding companies’ 2023 earnings (so far) tell us about their future
By Michael Bürgi • February 12, 2024 • 6 min read • Ivy Liu This Media Buying Briefing covers the latest in…
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