Michael Burgi
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Technology
A study on AI motivates PHD to create generative publishing platform to guide Omnicom clients
By Michael Bürgi • August 15, 2024 • Ivy Liu A recent study that aims to shed light on AI…
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Technology
Media Buying Briefing: What the holding companies’ H1 results indicate for the rest of 2024
By Michael Bürgi • August 12, 2024 • Ivy Liu This Media Buying Briefing covers the latest in agency news…
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Technology
How JumpCrew sells B2B companies on its concept of growth as a service
By Michael Bürgi • July 31, 2024 • The idea of growth as a service sounds a bit obvious, but…
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Technology
Hyve Group buys the Possible conference, and will add a meeting element to it in the future
By Michael Bürgi • July 26, 2024 • Ivy Liu With only two years under their belt putting on Possible,…
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Technology
Brian Lesser returns to GroupM with an expected focus on advancing tech
By Michael Bürgi and Ronan Shields • July 18, 2024 • Ivy Liu The latest C-suite shuffle within WPP’s media…
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Technology
This performance specialist shop finds new value as an agency for agencies
By Michael Bürgi • July 3, 2024 • Ivy Liu Eden Collective got its start just before the pandemic ravaged…
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Omnicom wraps Cannes with an Instacart API deal to buy directly off influencer content
By Michael Bürgi • June 20, 2024 • Ivy Liu Digiday covers the latest from marketing and media at the…
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Omnicom’s Flywheel gets certified with TikTok Shop as it ties creators to sales results
By Michael Bürgi • June 19, 2024 • Ivy Liu Digiday covers the latest from marketing and media at the…
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Technology
Rival cinema ad firms collaborate to make their data streams easier for media agencies to access
By Michael Bürgi • May 29, 2024 • Ivy Liu As they battle each other for ad dollars and elbow…
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Technology
How streaming muscled its way into the upfront spotlight among the OGs of TV
By Michael Bürgi • May 16, 2024 • Ivy Liu Now that the OGs of TV content — NBCUniversal, Fox,…
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