Michael Burgi
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Technology
WPP, Omnicom and even Dentsu have a good day at the office (thanks to Amazon and eBay)
By Michael Bürgi • September 5, 2024 • Ivy Liu Omnicom, Dentsu and WPP can all order takeout tonight —…
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Technology
Attention metrics step forward in guidelines — as their value is questioned
By Michael Bürgi • September 4, 2024 • Ivy Liu Last week, Karen Nelson-Field, the founder of one of the…
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Technology
Media Buying Briefing: Why indie agency Langrand tilts against consultancies, rather than fellow agencies, to help clients transform
By Michael Bürgi • September 2, 2024 • Ivy Liu This Media Buying Briefing covers the latest in agency news…
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Technology
InfoSum and WPP’s Choreograph strike an umbrella clean-room data partnership
By Michael Bürgi • August 28, 2024 • They say there’s no such thing as coincidences, right? You can decide…
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Technology
A study on AI motivates PHD to create generative publishing platform to guide Omnicom clients
By Michael Bürgi • August 15, 2024 • Ivy Liu A recent study that aims to shed light on AI…
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Technology
Media Buying Briefing: What the holding companies’ H1 results indicate for the rest of 2024
By Michael Bürgi • August 12, 2024 • Ivy Liu This Media Buying Briefing covers the latest in agency news…
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Technology
How JumpCrew sells B2B companies on its concept of growth as a service
By Michael Bürgi • July 31, 2024 • The idea of growth as a service sounds a bit obvious, but…
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Technology
Hyve Group buys the Possible conference, and will add a meeting element to it in the future
By Michael Bürgi • July 26, 2024 • Ivy Liu With only two years under their belt putting on Possible,…
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Technology
Brian Lesser returns to GroupM with an expected focus on advancing tech
By Michael Bürgi and Ronan Shields • July 18, 2024 • Ivy Liu The latest C-suite shuffle within WPP’s media…
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Technology
This performance specialist shop finds new value as an agency for agencies
By Michael Bürgi • July 3, 2024 • Ivy Liu Eden Collective got its start just before the pandemic ravaged…
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