Michael Burgi
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Omnicom wraps Cannes with an Instacart API deal to buy directly off influencer content
By Michael Bürgi • June 20, 2024 • Ivy Liu Digiday covers the latest from marketing and media at the…
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Omnicom’s Flywheel gets certified with TikTok Shop as it ties creators to sales results
By Michael Bürgi • June 19, 2024 • Ivy Liu Digiday covers the latest from marketing and media at the…
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Technology
Rival cinema ad firms collaborate to make their data streams easier for media agencies to access
By Michael Bürgi • May 29, 2024 • Ivy Liu As they battle each other for ad dollars and elbow…
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Technology
How streaming muscled its way into the upfront spotlight among the OGs of TV
By Michael Bürgi • May 16, 2024 • Ivy Liu Now that the OGs of TV content — NBCUniversal, Fox,…
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Technology
Media Buying Briefing: Is Dentsu’s latest restructure the solve it needs to get back to growth?
This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over…
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Technology
Media Buying Briefing: The upfront season! Can’t live with ’em, can’t so easily change ’em
By Michael Bürgi • April 8, 2024 • 6 min read • Ivy Liu This Media Buying Briefing covers the latest in…
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Technology
Why several U.S. ad forecasts predict a better 2024, and not just because of political spending
By Michael Bürgi • March 28, 2024 • 4 min read • Ivy Liu Three major ad forecasters are predicting improved U.S.…
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Technology
National Cinemedia to offer guarantees on business outcomes this upfront
By Michael Bürgi • March 13, 2024 • 4 min read • Ivy Liu The drums of the $20 billion-plus video upfront…
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Technology
Overheard at DMBS Spring 2024: problems and solutions to retain talent
By Michael Bürgi • March 8, 2024 • 5 min read • Ivy Liu This article is part of Digiday’s coverage of…
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Technology
IPG places ‘first-to-market’ bets with Adobe on latest generative AI tools
By Michael Bürgi • March 1, 2024 • 4 min read • Ivy Liu Agency holding company IPG has chosen to throw…
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