Pamela Parker
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Business
Does your company need a conversion optimization platform?
Conversion optimization platforms (COPs) enable marketers to systematically test and personalize websites, mobile apps and other touch points to provide…
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Business
20 questions to ask customer data platform vendors during the demo
When it comes time to purchase or upgrade a customer data platform (CDP) for your organization, the demo can be…
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Business
Does your organization need a customer data platform?
Deciding whether your company needs a customer data platform (CDP) means understanding its benefits and your organization’s capabilities. CDP benefits…
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Business
15 questions to ask marketing automation vendors
Once you have decided that your organization needs a marketing automation solution — or needs to change or upgrade its…
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