Ronan Shields
-
Technology
How Amazon is leveraging AWS to accelerate its courtship of Madison Avenue
Amazon’s ascendancy on Madison Avenue has been clear for some time. Still, the extent of its ambitions was laid bare…
Read More » -
Technology
Google is increasingly turning to resellers as it conducts the largest round of layoffs in its history
Alphabet today has confirmed that it plans to cut 12,000 jobs, reportedly the largest round of layoffs in its history,…
Read More » -
Technology
Will sustainability efforts introduce a ‘green levy’ into the ad tech tax?
Earlier this week the United Nations’ latest Climate Change Conference, or Cop 27, kicked off in Sharm El-Sheikh, Egypt, a…
Read More » -
Technology
Google launches My Ad Center as ‘Trust in digital experiences has declined’
Google is rolling out My Ad Center, a portal it hopes will attract users to sign in and indicate preferences…
Read More » -
Technology
How ad tech aims to build back better
After a yearslong buildup, GDPR became enforceable in 2018, and to say its impact was considerable would be an understatement,…
Read More » -
Technology
Google’s crumbling third-party cookie is still likely to take center stage at Dmexco 2022
Dmexco is back and while many are still trying to figure out the role of the Germany-based conference when it…
Read More » -
Technology
The Rundown: What you need to know about the FTC’s latest privacy crackdown
The marketing industry and its industrial-scale use of audience data, means it has no shortage of detractors with concerns around…
Read More » -
Technology
Existe incertidumbre, pero el pacto entre Microsoft y Netflix es la visión más clara a sus intenciones en materia de tecnología publicitaria
A principios de esta semana, Netflix informó de una pérdida de suscriptores menor a la esperada en el trimestre anterior;…
Read More » -
Technology
Key questions Meta’s ads team must answer as it enters a new era
The exit of Meta’s chief operating officer Sheryl Sandberg is undoubtedly a momentous moment in its history, a departure that…
Read More » -
Technology
Dmexco cofounder wants to create another marquee marketing conference — this time in Miami next year
The global Covid-19 pandemic is not yet officially over but after an approximately two-year hiatus, in-person events are definitely making…
Read More »