Ronan Shields
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Technology
Google antitrust trial reveals the ‘succeed at all costs’ culture behind the pursuit of ad market domination
By Ronan Shields and Marty Swant • September 12, 2024 • Ivy Liu Do you have thoughts on the trial?…
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Technology
Madison and Wall forecast $397 billion in 2024 ad spend
By Ronan Shields • September 4, 2024 • Ivy Liu The U.S. advertising industry experienced a robust 9.6% growth rate…
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Technology
Amid a new CEO-hunt, is Criteo up for sale?
By Ronan Shields and Seb Joseph • August 30, 2024 • One of ad tech’s most celebrated CEOs, Megan Clarken…
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Technology
Criteo seeks new chief executive after Megan Clarken announces pending exit
By Ronan Shields • August 27, 2024 • Ivy Liu Criteo has announced the launch of a “succession plan” for…
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Criteo is holding M&A discussions with Skai to bolster its retail media play
By Ronan Shields • August 14, 2024 • Ivy Liu Criteo is in M&A talks with Skai, a company formerly…
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Technology
Inside the deal structure of Outbrain and Teads’ billion-dollar merger
By Ronan Shields • August 2, 2024 • Ivy Liu The much-touted revival of mergers and acquisitions took full bloom…
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Technology
Outbrain confirms Teads purchase in a $1 billion deal
By Ronan Shields and Kayleigh Barber • August 1, 2024 • Ivy Liu After weeks of speculation, Outbrain has confirmed…
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Technology
Teads’ M&A rumors are firming up with a deal to merge with Outbrain
By Ronan Shields and Kayleigh Barber • July 19, 2024 • Ivy Liu The sale of ad tech maven Teads…
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Technology
‘It’s in Google’s best interest’: Sources urge more formal Privacy Sandbox legal terms
A May outage involving the Google Privacy Sandbox APIs put the stark realities of Google Chrome, the world’s most popular…
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Technology
The Trade Desk shuts advertisers’ access to Yahoo’s video content
By Ronan Shields • June 21, 2024 • Ivy Liu The Trade Desk disabled access to Yahoo’s video inventory across…
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