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Future of Marketing Briefing: In the age of AI, the CMO role gets a corporate makeover
This Future of Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Friday…
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Technology
The Trade Desk’s redefinition of supply paths ripples across ad tech
In ad tech, labels aren’t just cosmetic. They define how the market sees itself. The Trade Desk’s latest turn shows…
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Walmart finds its cushion in advertising as tariffs bite
By Seb Joseph • August 22, 2025 • Ivy Liu Walmart has a plan to stay profitable as President Donald…
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Technology
In AI and data, WPP Media revives a playbook it thinks it can finally win
That was the message from global chief Brian Lesser on the holding company’s latest earnings call (August 7). In a…
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Technology
Another sign the creator economy is growing up: brands hiring agencies of record
By Seb Joseph and Krystal Scanlon • July 21, 2025 • Sign number 108 that creators aren’t just a tactic…
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Technology
AI is reshaping Omnicom’s workflow. Its revenue model may be next
By Seb Joseph • July 16, 2025 • Ivy Liu Holdcos keep talking up AI. Omnicom put it on the…
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Technology
Creator marketing has the reach — CMOs want the rigor
By Seb Joseph • July 9, 2025 • Ivy Liu Whenever ad dollars swell around new channels — search, social,…
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Technology
In the age of AI Overviews, Tripadvisor wants to be the destination
By Seb Joseph • July 1, 2025 • Advertisers aren’t feeling the direct blow of generative AI on traffic the…
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Technology
How Google took control over online advertising, according to those who watched it happen
U.S. Judge Leonie Brinkema just called it: Google broke the law to cement its monopoly over online advertising. Four weeks…
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Technology
Publishers count their losses as the open auction bleeds ad dollars
By Seb Joseph • March 21, 2025 • Ivy Liu 2025 is shaping up to be a brutal year for…
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