Seb Joseph
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Technology
‘Curation can be a vacuous term’: The Trade Desk plans to redefine ad quality outside the walled gardens with Sincera
In advertising circles, a quiet theory has been gaining traction: The Trade Desk, it’s said, isn’t exactly enamored with curation…
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Technology
Meta follows Musk’s lead on censorship — but ad industry keeps its distance from panic
By Seb Joseph and Sam Bradley • January 8, 2025 • Ivy Liu Meta is borrowing a page from Elon…
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Technology
From strategy to CEO: Ruben Schreurs to lead Ebiquity through industry change
By Seb Joseph • November 19, 2024 • Ivy Liu Media management firm Ebiquity has promoted chief strategy officer Ruben…
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Technology
At the Digiday Publishing Summit Europe, publishers move away from trend chasing
This article is part of Digiday’s coverage of its Digiday Publishing Summit. More from the series → The frantic era…
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Technology
Google is getting in on the latest ad tech craze: curation
The ad tech showdown over “curation” may fizzle out before it even sparks: Google is now in the mix. Yesterday,…
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Technology
Untangling TTD’s DDT (Dominance Distress Trauma)
A growing consensus in ad circles: The Trade Desk is veering dangerously close to “bad actor” territory. If this rising…
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Technology
Breaking point or breakup? Why publishers fear a Google ad breakup could backfire
By Seb Joseph and Kayleigh Barber • September 30, 2024 • Ivy Liu With the antitrust trial against Google’s alleged…
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Technology
The rundown: Why a landmark antitrust trial on Google’s ad tech business could reshape the industry
By Seb Joseph • September 6, 2024 • Ivy Liu Next week (Sept. 9) marks the beginning of one of…
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Technology
Elon Musk’s lawsuit shatters GARM, revealing industry’s fracture and fear
Since Elon Musk snagged X two years ago, he’s been on a tear against advertisers, even telling them to “go…
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Technology
Ad world is relieved but skeptical about Google’s decision to keep cookies in Chrome
By Seb Joseph and Kayleigh Barber • July 23, 2024 • Ivy Liu Google has just announced that it won’t…
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