Seb Joseph
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Technology
As Google’s demise of third-party cookies drags, debate over seller-defined audiences hardens
For the uninitiated, these audiences are one of a cacophony of alternatives to third-party cookies that were proposed by the…
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Technology
The sober guide to Cannes 2022
What could be better than a nice refreshing glass of rosé in the sunshine on the mediterranean coastline? Well, how…
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Technology
‘Forecasts on quicksand’: Ad spending slows as advertisers wade through economic uncertainty
The economy’s decline this year has already been alarming. The big questions for many marketers are how gruelling it will…
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Technology
‘Masters of our domain’: Vox Media launches its own SSP
If you want something done right then do it yourself, as the saying goes — and at Vox Media that’s…
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Technology
In ad tech, disintermediation is heating up
Everyone eats each other’s lunch in ad tech but maybe nowhere near as brazenly as they do now. Not a…
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Technology
‘A shift we’re participating in’: Reflections on the quarter with PubMatic CEO Rajeev Goel
Being an ad tech CEO is a tough gig in normal times, let alone a period of upheaval. Overheated valuations…
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Technology
‘Supportive to our business’: Industry arbiter Ebiquity eyes growth amid TV measurement woes
Add Ebiquity to the growing list of companies looking to exploit the fact that TV measurement in the U.S. is…
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