Seb Joseph
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Technology
The rundown: Why a landmark antitrust trial on Google’s ad tech business could reshape the industry
By Seb Joseph • September 6, 2024 • Ivy Liu Next week (Sept. 9) marks the beginning of one of…
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Technology
Elon Musk’s lawsuit shatters GARM, revealing industry’s fracture and fear
Since Elon Musk snagged X two years ago, he’s been on a tear against advertisers, even telling them to “go…
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Technology
Ad world is relieved but skeptical about Google’s decision to keep cookies in Chrome
By Seb Joseph and Kayleigh Barber • July 23, 2024 • Ivy Liu Google has just announced that it won’t…
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Technology
Ad execs sound the alarm over Google’s risky Privacy Sandbox terms
Add contractual landmines to marketers’ growing gripes with Google’s third-party cookie alternatives. Turns out, if its tech stumbles and a…
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After months of testing, Google faces growing pressure to revamp the Privacy Sandbox
Six months after Google began phasing out third-party cookies in Chrome, the verdict on its alternatives is unchanged: they’re a…
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Reflections and revelations: Cannes ad execs confront responsibility amid industry chaos
By Seb Joseph • June 24, 2024 • Ivy Liu Digiday covers the latest from marketing and media at the…
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Technology
Advertisers once again try to crack open the secret sauce of platforms, this time with a savvier touch
Advertisers are back at it, trying to get platforms to lift the veil on their ad-selling secrets. But this time,…
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Technology
The cases for and against The Trade Desk’s Top 100 List
Everyone’s mad at independent ad tech’s heavyweight, The Trade Desk. But let’s be honest, it’s par for the course. When…
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Technology
Marketers take drastic measures as ad tech snafus erupt
Out of chaos comes order. At least, that’s the hope for a group of marketers who’ve been hit by one…
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Four months in, here’s the rundown of Google’s Chrome cookie conundrum so far
Four months down, and Google’s endeavor to wrangle the tracking chaos in Chrome is… well, let’s call it complex. A…
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