Gaming Innovation Group Inc. (GiG), a leader in digital marketing and media for the online gaming industry, has announced the strategic acquisition of Casinomeister, a pioneering online casino advocacy and review platform.
For the past 25 years, Casinomeister has been at the forefront of promoting transparency and fairness in gaming.
Building on the successful integrations of AskGamblers and KaFe Rocks, this acquisition underscores GiG Media’s commitment to enhancing transparency and improving player services across the online gaming industry, reaffirming confidence in our core values.
Casinomeister will continue to operate under its well-respected brand within the GiG Media portfolio, maintaining its unique voice. By leveraging synergies between GiG Media and Casinomeister, significant business growth is anticipated, akin to the developments seen with AskGamblers post-acquisition. The addition of Casinomeister, a highly authoritative domain, will further diversify GiG Media’s portfolio of quality websites.
Jonas Warrer, CEO of GiG, stated:
Casinomeister’s renowned dedication to fair play and community support aligns perfectly with our recent acquisition of Askgamblers.com. Together, these platforms will enhance our market reach and optimize the complaint resolution services we provide to the community, reinforcing our leadership in player advocacy.
Bryan Baily, founder of Casinomeister, commented:
After dedicating twenty-six years to building this business, it’s time to pass the reins to a dynamic team who can lead it into the future. Casinomeister began as a hobby website in 1998 and has grown into what it is today. I trust GiG Media, with whom I have a long history, to maintain the values and principles Casinomeister stands for, ensuring a smooth transition and a bright future for the online gaming community.
The transaction, structured as an asset purchase for €3 million, is expected to close in June. This acquisition is anticipated to have an immediate positive financial impact, with benefits increasing as Casinomeister is fully integrated into GiG Media’s operations.
